Skip to main content

Posts

Showing posts with the label perceived value

What’s in a name?

     “We need to come up with something catchy, so people will remember your name.”        I was set up at an art show, if you really want to call it that. It was hot, dry and dusty and there were no customers. It was more like a desert than an art show. So, as often happens, my neighbor and I began to talk. She was selling collapsible hats, and had travelled over the country doing so. Over the course of the long two day affair, she surprised me by becoming the self appointed advisor for my brand.      At the time my brand was Paint Chip Jewelry. It was an apt description of my work. I peel the acrylic paint from an artist palette and upcycle it into jewelry. But that day as the hat lady perused my booth and offered her unsolicited but appreciated advice, I realized that which I had not seen.       "Your name makes your jewelry sound cheap, like some leftover throwaway paint. We need to find ...