Tuesday, October 11, 2011
She came into my booth at one of my art markets, and she and I both knew she was going to acquire a Parts of Art jewelry piece.
When a woman enters my booth, she is not barraged with my complete inventory. I don't want it to look like a flea market. I have four display boards that have a selection of pieces in seasonal color combinations. I also have a few pieces on mannequins, so my clients can get an idea how the piece harmonizes with clothing. What I do is offer a short explanation of the jewelry- what its humble origins are, and how each piece is one of a kind. If she continues to show interest, I will ask her questions. "What colors do you like to wear? Do you like the dangle style earrings or something more conservative?" Once we engage in conversation, I can quickly find something in my inventory that I think she might like. Sometimes it is an immediate connection, and other times it becomes a treasure hunt.
This woman and her dear husband were sure they wanted something to celebrate the imminent birth of their first child. She was interested in black and white. Understated elegance and totally one of a kind.
So many times when I am in the jewelry making process I get done with my work day, and when I look at what I have made I think "Wow! Who would wear such a thing! What was I thinking!" But then I go to my market, put it out there, and someone eventually comes in that perfectly fits the piece. For me that is like a big gratifying paycheck; it's like I made it for her before I met her!
Such was the case with this client, who found a necklace, earrings and bracelet that perfectly went with her look.
Once again, a harmonious blend!